Advertisers invest in Univision.com because we influence Hispanic consumers.
Univision.com visitors are 13% more likely to use/purchase brands advertised on the website than Internet users who do not visit Univision.com.
Households that watch the Univision Network and visit Univision.com are 58%
more aware of and 14% more likely to purchase brands that have advertised on
both properties in the past twelve months than Univision Network households that
are not online.
Source:
The 2005 Hispanic Internet Users Study was conducted by Nielsen Media Research New Media Services in 19 markets and was commissioned by Univision Online. All participants were Hispanics 16 years of age or older in households that were Spanish-dominant or spoke Spanish and English equally, and were surveyed by telephone from March 9-20th, 2005.
Cross platform analysis includes following brand categories: Automotive, Wireless, Retail, Financial, Hair Color, Computers and Internet Providers. Awareness reflects the average percentage difference across 14 brands, including 9 automotive, 2 skin care, 1 hair care and 2 laundry care products. Purchase reflects the average percentage difference across 11 brands, including 6 automotive, 2 skin care, 1 hair care and 2 laundry care products.
