| Client Objectives: • Educate Spanish-speaking Hispanics about acid reflux, also known as Gastroesophageal Reflux Disease (GERD) • Increase awareness of advertiser's product as an effective GERD treatment • Drive Univision.com visitors to talk to a doctor about the medication • Educate visitors on how to discuss GERD with family members who may be sufferers Solution: • Exclusive sponsorship of an interactive GERD mini-site designed and hosted by Univision.com to educate visitors on causes, symptoms, and where and how to seek medical help • Targeted banners on Univision.com and e-mail blasts drove qualified consumers to mini-site • Television spots aired on the Univision Network, featuring two-time Emmy Award-Winning news anchor Neida Sandoval to develop awareness of the online GERD mini-site • Television spots featured the Univision.com Uniclave (Keyword) “Acidez” to promote quick access online  Impact: • 19% increase in aided brand awareness • 18% increase in awareness of online advertising • 41% increase in awareness of the sponsorship on Univision.com • 75% of those exposed to the campaign were heartburn sufferers • 82% of those exposed to the campaign were likely to revisit or recommend the mini-site to others |
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