Client Objective:
• Build awareness of the new Dove Body Wash line among Hispanic women

Solution: • Campaign featured Univision celebrity Giselle Blondet as the Spanish-language spokesperson for the Dove brand • Capitalized on Giselle's image as the Hispanic "everyday woman" to personalize the brand • Giselle appeared in TV and radio spots on Univision properties, as well as print ads • TV, radio and print drove consumers to a Dove mini-site developed and hosted by Univision.com

• Potential consumers used website to sign-up for product samples, register for a sweepstakes and interact with the Dove brand

• Banners, rich media and roadblocks on Univision.com drove traffic to the Dove mini-site

• TV, radio and print featured the Univision.com Uniclave (Keyword) “Dove”


Impact:
• Campaign won a 2006 BDA North America Design Award for New Media Design

• Dove reported an increase in store traffic and sales

• Campaign delivered a large number of sweepstake registrants, as well as consumers who signed-up to receive product samples